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Hex Box 360

Our US tour to tie in with the X-Box 360 launch
 
We were asked to journey right across the US (California, Oklahoma and Florida) by Microsoft to tie in with the launch of its X-Box 360 games console. As we arrived in the country post harvest, our designs were carved on beaches and mowed into long grass.
 
The design given to us by Microsoft was a puzzle in the shape of a hex, that was used as part of an online viral campaign for people to win X-Box 360 goodies and a place at the US launch. More info at hex168.com.
 
We were followed around by a camera crew from MTV and our exploits were included in a making of documentary about the launch.
 
San Francisco
 
Oklahoma
 
Florida
 
Above: The three designs we created for Microsoft.
 
Filming in Oklahoma
 
Above: MTV filming in Oklahoma.
 
Photos: Microsoft, Rob Irving.
Exhibit ANat Geo Formation